Martin Fjordvald

Usually when you browse the internet you get your information and you’re on your way. Sometimes a website isn’t properly constructed and prevents you from getting your information easily, this causes you to become annoyed. Rarely you find something that is so awesome you just have to admire it and the thoughts that have gone into it. Today I found one of those things.

There are a lot of difficult aspects of starting and running a site. You have to consider how to drive traffic, how to rank on search engines, how to convert traffic to paying customers of participating users, and today I saw an ingenious example of how to engage users and encourage participation.

The image on the right is taken from a news post on the NBC Dallas site, it shows the general reader feedback and allows readers to submit their own feedback. The unique aspect is of course how they group the feedback. It’s not a generic 1 to 10 rating, it’s not a “let your voice be heard” sentence, it’s a colourful, graphic and quantified display. I cannot stress enough how awesome this is executed. What they manage to do is immediately quantify the response to an article which encourage users to add their voice.